Already offering unrivalled views of London, the bespoke cinematic addition to the Merlin Entertainments London Eye will now provide yet another magical and entertaining way to experience our capital city, further enhancing the value and the experience of a trip to the UK’s top paid for visitor attraction. All included in the ticket price, you will see the first ever 3D aerial footage of London as well as witness the world famous London New Year’s Eve fireworks in a breathtaking journey across the city. Boasting more 4D sensory effects than any other attraction in the UK, you will feel like you are really there; with wind in your hair, snow falling at your feet, the floor shaking and even a sense of smell, your new perspective on London will be truly memorable.

The Merlin Entertainments London Eye is truly most loving wedding locus in London. I ever think that it would be best if they dropped the 'entertainments' bit. However, 'Merlins Alton Towers' and 'Merlins London Eye' sound great!

Best Regards,